Brand Messaging Strategy | Infranode

A new infrastructure investment firm wanted a brand positioning and narrative to help them clearly communicate their value to their diverse range of audiences and stakeholders. They were in a category unfamiliar and not always trusted by parties in the public sector, and needed help clarifying their value and engaging in way that was true to their values of integrity and community. We developed their brand core, with a vision, mission, values, brand drivers, messaging framework and strategy for delivering those messages to each of their diverse audiences.

Excerpts from the brand guidelines we created for them are below.