Helping brands write and amplify their stories

Whether developing brands and bringing them to life, positioning and launching products, or empowering your organization through change … you’ll find much more success when having a clear and authentic narrative.

Change is hard, and growth is harder. But stories enable teams to be more resilient, consumers to change behaviors, and organizations to find their way through or to disruption.

Below are a few examples of brand strategy and marketing challenges I’ve taken on. In each case, I’ve owned the messaging and strategy, led teams in developing visuals and experiences, and been highly hands on in execution.

SELECTED STORIES

BRAND TRANSFORMATION

SINCH | B2B tech | Positioning, messaging, visual identity, web, creative assets

BRAND TRANSFORMATION

OAKLINS | Financial services| Positioning, messaging, design, web, marketing strategy, brand roll out, brand management & training

BRAND & PRODUCT MARKETING

TOBII | SaaS/Hardware | Go-to-market positioning, messaging, segmentation, creative, campaign

CONTENT & PRODUCT MARKETING

ERICSSON | High tech | Global campaign, solution marketing, portfolio architecture, go-to-market

BRAND MARKETING & COMMS

IKEA | Retail | Global sustainability marketing toolkit

BRAND & PORTFOLIO ARCHITECTURE

TOBII | SaaS/Services | Portfolio structure, go-to-market, visual identity, messaging

BRAND VOICE & CORPORATE COMMS

ERICSSON | High tech | Audience segmentation, tonality, content guidelines

BRAND MARKETING

ERICSSON | High tech | Narrative, content direction, global multi-channel campaign, internal comms

CUSTOMER MARKETING

ERICSSON | High tech | Content direction, editorial leadership, film production

PRODUCT MARKETING

BLUEAIR | Healthcare tech | Go-to-market campaign

(case coming soon)