Writing portfolio

Writing is how I make sense of the world. It was the very first love of my life.

So I’ve leaned on it throughout my career, bringing stories to life as a hybrid strategist-writer. I’ve sharpened my craft through communications-centric degrees, a marketing-focused professional path, and from sharing personal stories in various media publications over the years.

My portfolio includes thought leadership, brand narratives, web copy, film scripts, global campaigns, employee communications and executive keynotes.

Below is just a sample of projects, covering a wide range of channels and industries but with a focus on tech.

Featured

Apr 26, 2020

Global Campaign Concept & Copy | Ericsson

Apr 26, 2020

A messaging platform for all Marketing & Communication activities

Apr 26, 2020

Apr 25, 2020

Brand Positioning & Messaging | Sinch

Apr 25, 2020

Brand platform for SaaS and cloud communications company

Apr 25, 2020

Web Copy | Tobii

Apr 25, 2020

I developed the communication concept, produced hero images and wrote copy for most of the Home page and each Solution pages for this B2B tech company

Apr 25, 2020

Apr 28, 2020

Interactive Sales Content | Ericsson Automotive

Apr 28, 2020

Interactive presentation illustrating business opportunities from connectivity to automotive executives, supporting sales enablement

Apr 28, 2020

Apr 25, 2020

Brand Manifesto | Oaklins

Apr 25, 2020

Brand promise, mission, values and key messages for global M&A firm

Apr 25, 2020

Apr 26, 2020

Go-to-market Positioning | Tobii

Apr 26, 2020

New offering value proposition, definition of portfolio, messaging and copywriting for launch material

Apr 26, 2020

Apr 25, 2020

Brand Messaging Strategy | Infranode

Apr 25, 2020

Brand foundations, communication concept and messaging strategy for infrastructure investment firm

Apr 25, 2020

Apr 27, 2020

Film Script | Ericsson & Volvo

Apr 27, 2020

Film created to bring to life the experience of a car connected by Ericsson. Script, concept & production by me.

Apr 27, 2020

Apr 30, 2020

Personal Blog | Winter & Summer Swedes

Apr 30, 2020

From my Stockholm Stories blog: The Winter Swede and the Summer Swede (2014)

Apr 30, 2020

Apr 26, 2020

Article on 5G & VR | Seventy Agency

Apr 26, 2020

Piece on how the marriage of 5G and supercomputing will help bring transformative VR to the masses

Apr 26, 2020

Brand Film Script | Ericsson

Apr 26, 2020

Film created to celebrate Ericsson’s 140th anniversary, illustrating how they changed the way the world connects and communicates

Apr 26, 2020

Apr 29, 2020

Solution Marketing | Ericsson Operations Engine

Apr 29, 2020

Portfolio narrative and marketing copy to reposition and relaunch AI-driven managed services

Apr 29, 2020

Apr 30, 2020

Short Story | The Sun Magazine

Apr 30, 2020

The Sun Magazine invites readers to submit stories on different themes every month. My first submission was chosen and published, in 2018. (Note: pieces are edited by The Sun to match their tonality). Scroll down to find my name and story.

Apr 30, 2020