Brand Positioning & Messaging Strategy

Sinch

This growing B2B tech company was merging several brands and portfolios into one while transitioning to a new leadership team. During this challenging 6 month period, my team needed to deliver a new name, visual identity, positioning, narrative, marketing assets and website. I led C-level executives, product teams and creatives through bold change as we transformed them into Sinch. We launched the new brand in Q1 2019, and Sinch’s success has been exceptional ever since. By Q4, they had 42% gross profit along with other positive results other brand and growth KPIs.

I was responsible for developing the verbal identity (positioning, messaging, brand voice, etc), and some pages from the brand guidelines we created are below.