Creating resonant stories through empathy and insight

Here’s a look at some of my capabilities within marketing and communications.

Product marketing strategy & activation

My hands on experience and strategic expertise covers the full marketing lifecycle. From guiding creative content production teams to developing customer segmentations, I can lead and create from end-to-end.

From ad campaigns to interactive physical experiences, I bring value propositions to life. My recent work within the B2B tech space includes integrated global campaigns for AI-driven services, sales enablement for self-driving car solutions, and interactive demos for global tech trade shows such as CES.

Cross-functional collaboration is my favorite aspect of product marketing. I’ve guided product, sales, executive and technical teams in developing portfolio architecture, persona targeting strategies, messaging and sales assets. Creatives appreciate my ability to understand their perspective and communicate it clearly to stakeholders who may not be used to thinking outside the box.

Storytelling and editorial direction

At my current company, I’m Head of Storytelling, overseeing a majority of copywriting, editing and editorial direction. I’ve delivered strategy and content for brands across channels in every format, including film, webinars, social media, web, email, digital demos and events. My talent for writing positions me as the rare strategist that can also create most content.

For example, I often edit film scripts and manage the filming of interviews due to my ability to drive the narrative thread and draw out interesting stories. In this photo, I’m in Sydney interviewing a mobile operator COO about how 4G connectivity improves the lives of rural Australians.